Geocaching, the free real-world outdoor treasure hunt game, offers a huge opportunity for regions, locales and interesting destinations to attract new visitors. Here’s what the Geocaching website says:

“Geocaching is a global treasure hunt game played by adventure seekers equipped with GPS devices. Players search for hidden containers, called geocaches, using smartphones or GPS devices, and can share their experiences online.”

With nearly 2 million active geocaches worldwide and over 5 million members, there’s a huge opportunity for destinations and tour operators to tap into this market by creating their own GeoTours.

Yes, and it gets even better – non-geocachers are referred to as ‘muggles’ (think Harry Potter). Muggles catching on to the fact you’re caching is a big no-no. Enable stealth mode and have some canny diversion tactics ready. You can imagine the twinkle in kids eyes as you whisper ‘muggglezz’ while on the hunt.

There’s also GeoTours. Let an active online community of millions know you’re open for business with a story to tell, interesting locations, and family-friendly activities. These unique tours bring locations to life through a series of engaging geocaches placed within a specific area or along a route.

Here’s Authentic’s press release quote pre WTM 2012:

“Geocaching combines outdoor adventuring and exploring with enriched learning. It’s a fun, fast growing activity appealing to a broad range of travellers – especially families. There’s potential for tour operators to work with destinations, regions or countries, and create their own bespoke GeoTours with unique branding and lasting social media engagement.”

Properties can create their own local caches, but it’s worth remembering individual caches can’t be commercially branded and must be locally maintained. You’ll find a few of these already in SA. Mentioning local places to stay or points of interest is ok, but keep it balanced. Providing detailed information on local history, culture and places is the way to go. Finding a crafty place to put a cache is great fun too.