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Helping remarkable properties is Authentic's goal

Carina founded Authentic to discover and showcase remarkable destinations. Lodges, camps, boutique hotels and activities that offer genuine experiences and richly deserve a wider audience.

  • Bringing great properties to the trade’s attention and helping them in a tough marketplace is Authentic’s goal
  • Partnering with places which shine with charm and character, offering experiences not cliches, is Authentic’s passion.

Carina’s 20+ years of experience in the travel trade, 10 of which spent working in Africa gives partners and clients a rounded perspective and expert support.

Carina helped make award-winning Africa and Madagascar specialist Rainbow Tours a leading operator during her eight years as Sales and Product Manager.

Helping communities by promoting responsible travel and sustainable tourism

Carina is passionate about helping communities and positively changing people’s lives by promoting responsible travel and sustainable tourism. It’s a key part of Authentic’s mission statement.

Carina serves as a trustee at Tourism Concern – a voice for ethical travel.

UK travel trade services

 Find properties and access key property facts. Explore new places. Save time closing sales.

Develop new portfolio ideas. More choice and options for clients with our product training and fam trips

Destination services

Representation, marketing and PR services designed to get properties more bookings.

Web marketing  to drive more web traffic and deliver bookings.


  • "Carina's creativity, excellent communication skills and  talent for identifying and meeting client needs are an asset to any company as is her resourcefulness, commitment and enthusiasm."
    ~ Margi Biggs - Director of Specialized Tours

Clients we work with

Copyright 2013 Authentic Representation